{"id":1945,"date":"2013-06-14T10:00:00","date_gmt":"2013-06-14T10:00:00","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=552"},"modified":"2013-06-14T10:00:00","modified_gmt":"2013-06-14T10:00:00","slug":"the-state-of-the-social-era","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/the-state-of-the-social-era\/","title":{"rendered":"The State of the Social Era"},"content":{"rendered":"

Facebook has become a staple of our everyday lives, and even of our businesses. We have become quite dependent on it as a marketing tool and a path of communication to our customers. But it\u2019s not just Facebook that keeps us in business; other social networks have being providing opportunities for us to reach out to groups of individuals we may have otherwise had no access to. Keeping up to date with trending social networks is as important to us as anything else these days, and the data to come out of the recent Morgan Stanley research might surprise you.<\/p>\n

Social Network Use<\/strong><\/p>\n

Surveying over 2000 consumers ages 12-64, this research released on June 7th, 2013 holds some interesting data. The survey asked which social services consumers used in 2011, and again in 2012. Facebook seems to be dropping in popularity ever so slightly, but still holds a large majority, but about 90% of respondents using the service. Youtube user have grown dramatically from 2011 to 2012, from roughly 45% to 62%. Google + is also gaining steam despite its slow start, growing from a struggling 17% in 2011 to approximately 30% in 2012, which is just shy of the number of respondents who used Twitter. And although they aren\u2019t as popular giants like Facebook or Google, companies like Pinterest, Instagram, and Tumblr shouldn\u2019t be ignored.<\/p>\n

So why is it that everything is growing except Facebook? The experts had a few ideas regarding this:<\/p>\n