{"id":46,"date":"2011-12-01T06:27:27","date_gmt":"2011-12-01T06:27:27","guid":{"rendered":"https:\/\/blogs.poly.com\/?p=46"},"modified":"2011-12-01T06:27:27","modified_gmt":"2011-12-01T06:27:27","slug":"three-cheers-for-small-business-saturday-and-shopping-small","status":"publish","type":"post","link":"https:\/\/blogs.poly.com\/three-cheers-for-small-business-saturday-and-shopping-small\/","title":{"rendered":"Three cheers for Small Business Saturday\u00ae and shopping small"},"content":{"rendered":"

We have Black Friday, Cyber Monday and now, Small Business Saturday<\/a>, thanks to a brilliant idea that American Express had last year.\u00a0 The 2nd annual Small Business Saturday was a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year and promoted through social media and TV ads.<\/p>\n

Did you know that small businesses generated 64% of new jobs created over the past 15 years?\u00a0 On November 26, American Express asked millions of people to Shop Smallsm<\/sup> at their favorite local stores and help fuel the economy.\u00a0\u00a0 There was a $25 offer for American Express card holders and $100 of free Facebook advertising for Small Businesses to spur things along.<\/p>\n

The Small Business Saturday Facebook page <\/a>posted over 2.7M Likes on Facebook. And, according to the 2011 Small Business Saturday Consumer Spend Survey, 89 million people said they planned to Shop Small on Small Business Saturday.<\/p>\n

To show my support for small businesses, I vowed (ok – to myself) that I would only shop small on November 26th<\/sup> — no department stores, chain stores or anywhere big.\u00a0\u00a0 I recruited my daughter to join me and serve as photographer.\u00a0 Here are some highlights from my day:<\/p>\n

To get in the spirit early in the week, I bought a case of chardonnay at a boutique winery, Harmony Cellars, in the town of Harmony (population, 18).\u00a0 \"\"<\/a><\/p>\n

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On Saturday, I jumpstarted the day with a cup of brew at a local landmark coffee shop.<\/p>\n

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We bought a fun hat as a gift at the Black Cat Hats and Bag Shop.\u00a0 \"\"<\/a><\/p>\n

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We re-fueled with a sandwich at Los Gatos Meats.\u00a0 \"\"<\/a><\/p>\n

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We got festive and unearthed some great deals on Holiday decorations at Affordable Treasures, an old-fashioned dime store and family\u2013owned business that has been in business for 25 years.\u00a0\u00a0 \"\"<\/a><\/p>\n

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Hopefully, shopping small did not end on November 26th<\/sup> but will inspire people to support the local businesses in their communities every day of the year.\u00a0\u00a0\u00a0 Caring proprietors, unique craftsmanship, service that goes the extra mile \u2013 I Like that \u2013 don’t you?<\/p>\n

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We have Black Friday, Cyber Monday and now, Small Business […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[510],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/46"}],"collection":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":0,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.poly.com\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}